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Unterwegs auf der DMEXCO

Messen sind tot, so ein geflügeltes Wort im Marketing – das nach dem Aus für die IT-Leitmesse CeBIT und schwächelnder Veranstaltungskonjunktur Wind unter den Flügeln bekommen hat. Und trotzdem: Ich gehe zur DMEXCO, der größten Marketing Messe im deutschsprachigen Raum.

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